How to register a European trademark at EUIPO

More and more international businesses are expanding into the European market. One of the essential steps to take before entering this space is registering a European trademark through the European Union Intellectual Property Office (EUIPO).

A registered EU trademark provides protection across all 27 EU member states, and automatically extends to any new countries that join the European Union in the future.

For this reason, in this post we will take a closer look at the subject of trademarks registered in the EU and everything related to them.

What is a European Trademark?

Firstly, a European Union Trademark (EUTM) grants exclusive rights to use a name, logo, or sign across all EU countries. It prevents other companies from using identical or confusingly similar marks for related goods or services.

The EUTM offers an efficient and cost-effective way to protect intellectual property across a large territory through a single registration.

Who Can Apply for a European Union Trademark (EUTM)?

The truth is that any company or individual, regardless of whether they are based in the European Union, can apply for an EUTM. Common applicants may well be:

• US and UK companies launching products in the EU
• E-commerce brands selling across Europe
• Manufacturers exporting to EU countries
• Franchises and joint ventures operating in multiple markets

How to Register a Trademark with EUIPO: Step-by-Step

Firstly, to understand the process, we can divide it into different stages:

1. Pre-filing search (Recommended): Before filing, it is advisable to search existing trademarks using EUIPO’s TMview tool. This helps avoid potential conflicts or oppositions.
2. File the application: Applications can be submitted online in any EUIPO language. English is recommended for international applicants.
   The application must include details of the owner, clear representation of the trademark (word or image) and a list of goods and services (using Nices Classification).
3. EUIPO examination: The EUIPO examines the application for formal requirements, distinctiveness and proper classifications and translation.  If there are issues, the EUIPO notifies the applicant and allows time for correction. Minor clarifications may be handled by phone or email.
4. Publication and opposition period: Once accepted, the trademark is published in the EU Trade Marks Bulletin. Third parties have three months to oppose the registration. If opposed:
   • The opposition is reviewed for admissibility.
   • Both parties present arguments and evidence.
   • The EUIPO issues a binding decision.
5. Registration and certificate: On the other hand, if no opposition is filed, or the opposition is unsuccessful, the trademark is registered. A digital registration certificate is issued and made publicly available. Once registered, the owner may use the registered trademark symbol (®) and the EU designation (MC EU)

Required Documents and Registration Costs

1. These are the required documents: Identification or incorporation documents, trademark file (word or logo), a list of godos and services, and a power of attorney, if represented by a third party.
2. Updated costs for 2025: €850 for the first class of goods/services, €50 for the second class, €150 for each additional class beyond the second. All payments are made through the EUIPO online portal.

After Registration: Validity, Renewal and Use

Validity and Renewal

An EUTM is valid for ten years from the filing date and can be renewed indefinitely in ten-year increments. Renewals must be filed before expiry to avoid surcharges.

Use of the Trademark

Furthermore, the trademark must be used in commerce. If it is not used for five consecutive years, it may be subject to cancellation for non-use.

Defense of Rights

Even after registration, others may file for cancellation or invalidation. Trademark owners should monitor the market and defend their rights when necessary.

Common Mistakes When Registering a European Trademark

In any case, you should always bear in mind a series of common mistakes that are avoidable. That’s why we’re showing you what they are, so you can get a clear idea before you start trading:

• Failing to conduct a prior search, leading to opposition.
• Choosing a name that is too descriptive or generic.
• Filing under incorrect Nice classes, limiting protection.
• Assuming once registered, no further action is required.
• Missing opposition or renewal deadlines.

FAQs About EUIPO Trademark Registration

• Can non-EU companies register an EUTM? Any foreign company or individual can apply directly through EUIPO.
• Is the EUTM valid in the UK? No. Since Brexit, EU trademarks do not cover the UK. A separate application must be made to the UKIPO.
• How long does the process take? Typically 4 to 6 months, depending on whether there are oppositions or objections.
• Can I register in only one EU country? Yes. If protection is only needed in a specific country, it is better to register through that country’s national trademark office.
• Do I need legal representation to file? It is not mandatory but strongly recommended, especially for foreign applicants unfamiliar with EU procedures.

At LEIALTA, we support foreign companies throughout the entire process of registering a trademark in the European Union, offering both strategic guidance and legal certainty. 

From the initial analysis to long-term protection, our team assists with the selection of distinctive and enforceable trademarks, ensuring proper classification under the Nice Agreement. We handle the filing process before the European Union Intellectual Property Office (EUIPO), acting as your formal representative and managing all administrative steps. In case of objections or oppositions, we prepare and submit legal responses to defend your interests. We also take care of renewals, monitor the proper use of your trademark in the market, and help you detect potential infringements. 

Our goal is to make sure your brand is protected across the EU—clearly, efficiently and without surprises.

With expertise in working with international clients, we ensure that your brand is protected from the outset and positioned for long-term success in the European market.